Nigeria Emerges Top In Latest International Ranking

Despite the massive cash crunch that has hit every sector of the economy, Nigeria has been ranked the third in mobile online shopping worldwide.
According to PayPal, most Nigerians prefer to pay for cross-border online purchases, and 55 percent of Nigerian cross-border shoppers have used the platform in the past 12 months.
Nigerians through the medium spent not less than N128.1 billion in 2015, via online shopping, with a projected target of N172 billion by the end of 2016.
PayPal’s General Manager Africa and Israel, Efi Dahan, who commented on the shopping trend said: “Nigerians are doing so wherever and whenever they want to, using their mobile devices as an essential shopping tool.
“Nigeria online shoppers have realised that the world is their shopping mall when it comes to buying what they need and want.
‘’They are no longer limited to what they can buy domestically, and are confidently scouring the globe for great deals, more choice, high quality and premier brands,” Dahan said.
The report further disclosed that, Nigeria is home to some of the keenest mobile shoppers on the African continent, and is also, the third largest mobile commerce market in terms of incidence of mobile shoppers, among the countries that participated in a recent research.
With the estimated 72 percent of online consumers shopping on a smartphone in Nigeria, the country follows China (86 percent), and India (82 percent), in terms of incidence of shopping via smartphone.
It further noted, that majority of consumers in Nigeria, pick smart phones to shop online, both when shopping cross-border and locally.
Giving a breakdown value of spending, Paypal estimated that consumers via mobile shopping accounts for 38 percent of their total online spending locally and 36 percent of cross-border purchases.
According to experts, this trend is likely to continue, as Nigerians prefer to purchase goods and services online.