Pepsodent Nigeria
emerges 1st in the World Oral Health Day challenge
Pepsodent
Nigeria has emerged first in the World Oral Health Day 2016 challenge both at
the continental level, first ahead of 9 countries, and at the global level,
first ahead of 31 countries.
This
win was measured by the delivery of over 1 million pledges from a fully
integrated campaign across multiple touchpoints with best-in-class in-market/store
and digital activation executed by the Terragon Group. Speaking about this
feat, Brand Manager, Pepsodent Nigeria, Umoh George, stated that this win is a
major milestone for Nigeria as it is the first time ever that an African
country emerges first in the global Oral Care Social Missions challenge with
corresponding growth in market share and sales during the same period. This win
has demonstrated that our social mission equals business mission. In line with
Unilever mission to improve the oral health of ten million Nigerian children by
2020 through the Pepsodent Brush Day & Night schools programme. We are
encouraging people to adopt the habit of brushing twice daily (morning and
night) as a global best practice to healthy (oral-care) living he said. The
#BrushBrush campaign was the digital leg of the World Oral Health Day 2016
campaign, aimed at getting people to take their oral hygiene seriously by
pledging to Brush Day and Night. A key success to this campaign was the digital
execution carried out by Terragon Group, Africas largest Digital Media Company.
Congratulating Pepsodent Nigeria on this achievement, Anu Sanya, Head of
Business and Strategic partnership, Terragon Group, said that while it was
important to deliver a world class campaign, there was need to create
executable strategies to address the set objectives sensitize the general
public on the need to improve oral hygiene. We are happy to be a part of the
success story and we will continue to provide value for our clients as its our primary focus.
This win is another step to show that that No One Knows Africans Like we do she
said. ABOUT UNILEVER/PEPSODENT Globally, dental cavities affect 60-90% of
school children and almost 100% of adults worldwide. In fact, toothache is the
number one reason for absenteeism in school. Pepsodent Triple Protection
toothpaste is a breakthrough formulation with a unique combination of
Fluoride-calcium, Perlite and Fresh mint flavour that delivers 3 levels of
protection for the whole family: 1. It protects against cavities, 2. Stains and
3. Bad breath. ABOUT TERRAGON GROUP Terragon Group is a digital media business
focused on Africa. Within the digital ecosystem, Terragon Group understands the
interplay between content and platform and has business verticals that deliver
on components of the digital world. Terragon Group is a Nigerian founded
company but operates across other key markets in Africa namely Ghana, South
Africa and Kenya. The Group is made up of three independent but complementary
business units that focus on different aspect of the digital media sphere.
Read more: https://www.naij.com/872727-pepsodent-nigeria-emerges-1st.html
Mitchelle Okuku